Campus News

Ad-dicted to love

Tom Reichert, professor of advertising and author of the blog Sex in Advertising (sexinadvertising.blogspot.com), was quoted in a Washington Post story about sexual imagery used in television ads.

“People who advertise products having to do with sex say there’s a double standard and that the networks are much tougher on them as far as what they can show,” Reichert said.

He also commented about ads using nature imagery to suggest sexual situations.

“I’m sure there’s a really good explanation,” he said. “It’s got to be an obtuse metaphor for getting back to the way we naturally are, your true natural self.”